Business Advantage Intermediate Student's Book with DVD

Almut Koester, Angela Pitt, Pitt, Angela, Michael Handford, Handford, Michael

Preţ: 95 37 lei
Preţ vechi:   187 lei -49%
Disponibilitate: Disponibilă
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An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging.

The Business Advantage Intermediate level books include input from the following leading institutions and organisations: the Cambridge Judge Business School, IKEA, Emirates NBD, Isuzu and Unilever - to name but a few. The Student's Book comes with a free DVD of video case studies.Topic 1. Business Environment:

1. Culture and its impact;

2. Technology and business;

Writing 1;

DVD Sequence 1;

Topic 2. Managing People:

3. Motivation;

4. Human resources;

Writing 2;

DVD Sequence 2;

Topic 3. Managing Cultures:

5. Organisations and their structure;

6. Managing organisations;

Writing 3;

DVD Sequence 3;

Topic 4. Managing Operations:

7. Supply chain management (SCM);

8. Quality management;

Writing 4;

DVD Sequence 4;

Topic 5. Marketing:

9. Marketing strategy;

10. Customer relationship management (CRM);

Writing 5;

DVD Sequence 5;

Topic 6. Accounting and Finance:

11. Accounting;

12. Finance;

Writing 6;

DVD Sequence 6;

Topic 7. Strategies and Decision-making:

13. Decision making;

14. The learning organisation;

Writing 7;

DVD Sequence 7.

An innovative, new multi-level course for the university and in-company sector.