Business Advantage Intermediate Student's Book with DVD
Almut Koester, Angela Pitt, Michael Handford, Martin Lisboa
- Publicată în 2012
- paperback, 192 pagini
- Înalţime: 27.5 cm, lăţime: 22 cm, grosime 0.8 cm, greutate 520 g
- Cod: 9780521132206
- Clasificare: Categorii limbi straine
- Categorii limbi straine: Manual, Limbaj de specialitate - Afaceri
- Clasificare: Nivel de limbă
- Nivel de limbă: B1
- Nivel învățământ: Adulti
- Editura: Art Klett - CLS
- Disciplină: Limba engleză
- Alte categorii:
Clasificare > Editura > Cambridge
An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging.
The Business Advantage Intermediate level books include input from the following leading institutions and organisations: the Cambridge Judge Business School, IKEA, Emirates NBD, Isuzu and Unilever - to name but a few. The Student's Book comes with a free DVD of video case studies.Topic 1. Business Environment:
1. Culture and its impact;
2. Technology and business;
Writing 1;
DVD Sequence 1;
Topic 2. Managing People:
3. Motivation;
4. Human resources;
Writing 2;
DVD Sequence 2;
Topic 3. Managing Cultures:
5. Organisations and their structure;
6. Managing organisations;
Writing 3;
DVD Sequence 3;
Topic 4. Managing Operations:
7. Supply chain management (SCM);
8. Quality management;
Writing 4;
DVD Sequence 4;
Topic 5. Marketing:
9. Marketing strategy;
10. Customer relationship management (CRM);
Writing 5;
DVD Sequence 5;
Topic 6. Accounting and Finance:
11. Accounting;
12. Finance;
Writing 6;
DVD Sequence 6;
Topic 7. Strategies and Decision-making:
13. Decision making;
14. The learning organisation;
Writing 7;
DVD Sequence 7.
An innovative, new multi-level course for the university and in-company sector.
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