Professional English in Use Marketing with Answers
Cate Farrall, Marianne Lindsley
- Publicată în 2008
- paperback, 144 pagini
- Înalţime: 26.3 cm, lăţime: 19.5 cm, grosime: 0.5 cm, greutate: 325 g
- Cod: 9780521702690
- Clasificare: Categorii limbi straine
- Categorii limbi straine: Manual, Limbaj de specialitate - Marketing
- Clasificare: Nivel de limbă
- Nivel de limbă: B1, B2, C1
- Nivel învățământ: Adulti
- Disciplină: Limba engleză
- Alte categorii:
Clasificare > Editura > Cambridge
Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.
Key features
- 'Over to you' activities allow learners to apply the vocabulary they learn to their own studies and working lives.
- Contains a learner-friendly answer key and a comprehensive index for easy vocabulary reference.
- A regular focus on real companies and a variety of authentic texts make the book relevant and practical for learners.
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